Lily Gabriella
Art Direction
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Discerningly Simple
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Lily Gabriella is a fine jewellery brand which embodies the designer's wide ranging artistic and global cultural influences. Born in Rio de Janeiro and currently based in Monaco, her jewellery collections reflect different aspects of her life experience. From organic, sculptural shapes, to romance entwined with heraldry or the contrast between delicacy and strength, the results are unique.

Discerningly Simple
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Working with Lily Gabriella and her PR company, our role was to deliver creative direction for the product photoshoot and industry-facing marketing materials. We collaborated with photographer Richard Foster and stylist Olivia Pomp, to present the first three collections from the jeweller. We developed photographic concept which would allow press, stylists and buyers within the industry to help launch Lily Gabriella collections.

Audience Response
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The success of the design and art direction was measured by positive audience response and, most importantly, by the dramatic increase in product and press enquires.