Value Retail
Stylist in Residence
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Global Audience
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Value Retail has a unique collection of boutiques within 11 shopping villages across Europe and China, each offering a luxury shopping experience. How could we share this experience with a global audience, whilst enhancing the villages fashion credentials as destinations.

Stylist In Residence
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Exploring world-famous brands within the villages is the ultimate shopping experience. We looked at bringing this proposition to life through the “Stylist in Residence”.

We used global stylists as resident fashion advisors to style social influencers, both having huge social media followers. Together they created a series of looks, in villages around the world to share the experience.

Influencer Inspiration
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All looks featured a cross section of leading international brands and celebrating individual style and inspiration for the influencers to share with their followers. Carefully curated strong directional looks could be shared through social media channels of both the stylist and influencer.

Social Audience Lead Approach
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Using global influences with huge social following enabled us to get to the audience directly. Showing the experience in the villages through film and photography and sharing the experience to the world.